Here’s something to think about, China’s TLD (.cn) is boasts the largest number of TLDs and is one of the top spam TLDs as well.

Multilingual Search has the top TLD by numbers details:

For a number of years, Germany (.de) was the world’s most popular ccTLD in terms of registrations.

But about two years ago China made its ccTLD a lot more affordable and easier to get. Since then, the country has been registering roughly 20,000 country codes a day. The country went from 2 million registrations to 10 million registrations in an amazing 12 months.

Within the past two months, China overtook Germany for the top spot, with approximately 11.4 million registrations. It’s safe to say that Germany isn’t going to take that lead back.

John Andrews includes info on the top spam TLDs:

A security firm is releasing a report stating .hk, .cn, and .info domains are the most “dangerous” when it comes to threats of malware. Whether you like McAfee or not, search engines like Google and Yahoo and MSN are very likely to incoporate this “trust” factor into their operations, if they haven’t already done that. We know Google doesn’t like .info as much as .com, and this new “evidence” appears to confirm whatever rationale Google might give for that. I fully expect Google to have more data available on the topic than McAfee anyway.

Of all “.hk” sites McAfee tested, it flagged 19.2 percent as dangerous or potentially dangerous to visitors; it flagged 11.8 percent of “.cn” sites and 11.7 percent of “.info” sites that way.

A simple math reveals that China has about 1.35 million spam domains on .cn (we could say that China has even more if you want to be technical and note that Hong Kong is a part of China, but let’s focus on just .cn domains here).

So, here’s the dilemma for trying to rank in China:

• Want to rank well on search engines in China (Google)? Don’t get a .cn domain to avoid spam penalty.
• Want to rank well on search engines in China (by Chinese government)? Get a .cn domain to avoid government penalty.

Solution:

• Get a .中国 (zhongguo) domain. Oh, you expected this to be available now?

Bookmark To:

Google has launched Google Knol officially today (officially beta of course) and in case you don’t know what Google Knol is about:

Knols include strong community tools which allow for many modes of interaction between readers and authors. People can submit comments, rate, or write a review of a knol. At the discretion of the author, a knol may include ads from our AdSense program. If an author chooses to include ads, Google will provide the author with a revenue share from the proceeds of those ad placements.

Essentially it’s middle ground between Encyclopedia Britannica and Wikipedia - with ads for revenue! It’s heavily focused on authors writing the content (the URL strings are author-based first, article title second).

So, how useful could it be for abuse… I mean for SEO? It’s definitely useful, but think twice about the amount of time you will need to spend on it.

The Good

• It is expected that many of these pages will rank quite well for a variety of terms with external backlinks and that Google will be promoting it through very highly ranked Google pages.
• $$$$ - need I say more?
• Brand reputation management for people and corporations
• Long-tail content that can be outsourced

The Bad

• Brand reputation hits on people and corporations
• <meta name=”robots” content=”index,nofollow” /> - So much for getting backlinks to your site with spammy pages (this goes for internal links as well)
• The amount of time to spend writing worthwhile articles may not be worth the investment except in certain markets
• Once you die, Google no longer needs to pay anyone–in the long term that means heavy investment up front, but low maintenance costs over time

And The Ugly

• Wanna knock down prominent Wikipedia pages? Duplicate the content, but change it enough to avoid claims of copying it
• Google corporate-owned SERPs
• Once the site gets large enough, the feasibility of stopping spam may become too great to stop (This is different from Wikipedia due to vigilant non-Wikipedia employee people helping for free)

There’s probably more on each side, but these are the first few ideas that popped into my head. Feel free to comment on any other things that may come up.

Bookmark To:

A fun article about one of my favorite cities, Shanghai, in the New Yorker titled “Buy Shanghai!” talks about the lifestyle and changes (both good and bad) that the city has gone through in the eyes of the author. I stack up my experiences from 2003 and 2005 against this article along with a few quips of my own.

The assorted finials on the tops of skyscrapers will make you think of a bottle opener, a Jell-O mold, a crown roast, a bamboo steamer, a chuppah, a Mobius strip, a snake that’s swallowed some golf balls, the Eiffel Tower, Lady Liberty’s headpiece, and the spiny back of a stegosaurus. Don’t breathe! The air is smelly with garbage juice. The sun, if visible at all, seems dimmer than the full moon on a hazy night. Need more light? You can see everything better after dusk, when the lunatic neon is switched on.

I would have added a skyscraper face that looks at you from four directions, but beyond that the description is sound.

“You can do business with them,” Helen Noh, a Korean who lives in Shanghai, said, referring to the Chinese. “But you should realize that, in the end, they are always going to win.”

Actually, I would say that this is more specific towards the Shanghainese–no matter how low you can bargain on prices there, if you are not speaking in 上海话 (Shanghai dialect) and are not a 上海本地人 (native Shanghainese), then you’re being ripped off. That’s why I had my friends help bargain for me instead–saved both time and money, and at least I don’t lose as badly, because no matter how good your Chinese or Shanghainese, you are still going to lose. It’s a game, so play it well.

There are markets for everything in Shanghai, including crickets. These come in varieties meant for competitive fighting [...] and for keeping as pets[.]

Now, mind you, I never actually saw a market place for crickets, but rather saw single guys with two loads (one on each side of a stick that he put across his back) that likely had 100+ containers filled with one cricket each in them. You can imagine the noise they made just walking down the sidewalk.

“Beijing’s short and wide. Shanghai’s tall and compact.” “Shanghai is more refined. More attention to detail.” “Shanghai’s female, Beijing’s male.” “Shanghai is New York. Beijing is Washington, D.C.” “Shanghai is New York. Beijing is L.A.” “Shanghai is Tel Aviv. Beijing is Jerusalem.” “Beijing is China. Shanghai is Shanghai.”

One cannot get a closer comparison to Beijing and Shanghai than comparing them to Washington D.C. and New York respectively. Whenever I went to a Beijing store, almost every other salesperson would ask why the US invaded Iraq (2003), whereas those in Shanghai would ask if I was French. Nonetheless, to understand Shanghai, remember the last quote — “Beijing is China. Shanghai is Shanghai.” — to understand the respective views of the Chinese people in the respective cities.

[T]he best deal? The underground eyeglass market near the railway station. In this bazaar, jam-packed with booths, you can get a pair of stylish, albeit no-name frames, complete with lenses ground to your prescription–all for a negotiated price of about $22.

Tempting, but good luck trying to find ones that will fit a European face–I actually lost a pair of my glasses in 2003 and could not for the life of me find any that would fit my “American” face–even in a store called “American Eyes.”

In China, it’s not always easy to know what’s going on, even today. CNN periodically blacks out for twenty seconds or so, and good luck navigating your way around the Great Firewall as you trying to get information online about anything having to do with what are referred to as the three “T”s.

True, although back in 2003 as a foreign exchange student I could often get around this through, and this will be the only time I recommend them, AOL. With their own wall-garden, you can access any of your favorite sites blocked, but good luck finding AOL at any 网吧 (Internet cafe).

As I told my friends on why I went to Shanghai instead of Beijing as a foreign exchange student–I wanted to do more than just study the Chinese language, but also learn about China’s history, culture, and economy. In the end, I believe I came back richer for the experience and luckier in terms of a fabulous wife.

Bookmark To:

I had wanted to do an in-depth post on noting what you could do with Google Adword’s new ability to show actual search numbers, but All Things SEM did a fabulous job of the ideas that ran through my head when I heard about this news.

Instead I’ll just remark that there are two important types of people humans listen to: The Pessimist (seen here as Smackdown) vs. The Optimist (seen here as All Things SEM).

The Pessimist takes the news of Adwords showing search numbers by beginning in this way:

The problem is, however, that those numbers are meant for people doing research into PPC traffic. The numbers shown have very little to do with what people actually search on using Google.com.

Often times they will claim the mantle of “Realist” insisting that the Optimist is naive in the approach. Yet, the instinctual drive towards thumbing down new information limits the boundaries of what is possible.

The Optimist takes the news in this way:

More Accurate Data

Better Upfront Planning

Click Through Rates for SERPs

Title and Description Testing

Improved PPC and SEO Synergies

The Optimist takes down ideas and creatively comes up with new possibilities to test and use in order to create new opportunities and improve upon existing campaigns. Yes, sometimes that leads to wrong paths and errors, but without trying and testing, then you are left with a stagnant campaign.

I prefer to take the path of creativity and new ideas rather than shooting down new possibilities and thus why All Things SEM goes into my RSS feed. You want someone who sits down and thinks of all the possible ways to work with and use new data rather than throw it to the wind.

Bookmark To:

Hardcore gaming gets even more serious as Hot Hardware has the details on an awesome brain-to-computer interface:

OCZ Technology has laid claim to being the first company to bring a “brain-computer” interface to the retail market and they have aimed it squarely at the gamer. The device is called the NIA, which is an acronym that stands for Neural Impulse Actuator, and instead of buttons, sticks, gyroscopes or motion sensors, it reads the body’s natural biosignals and translates them into commands that can be used to control PC games.

[...]

The NIA is able to detect three types of biosignals generated by your brain, facial muscles and eye muscles via a special headband. The user can bind these signals to any keystroke using the driver and configuration software.

Before you beginning doubting the claims, Hot Hardware did a month study on the product and actually found it to improve gaming performance at a cost of $150… and for any real gamer, that’s chump change when they’re buying $7000+ gaming computer.

That means the next time you’re thinking they are hacking, he’s not — he’s mind gaming!

Taking it beyond gaming, this device could be used to implement odd strokes that are odd to type on the keywboard (caps key, shift key, alt + shift for typing in Chinese…).

That would be a fun device to add to my regiment at work as well… Borgtown here we come!

Bookmark To:

北京欢迎你！

Bookmark To:

Yes, Jews made it even into China, during the time when Kaifeng was the capital of China. Filination has an exerpt of this from the Haaretz:

This is quite a remarkable story of a Chinese Jewish community in Kaifeng-China. Haaretz tells their story with “Taking the Silk Route back home”:

Jin Jin and Nina Wang are students in Hebrew University’s preparatory program. They will soon commence their BA studies, but they already have long-term dreams. Jin wants to eventually serve as a diplomat in the Foreign Ministry. Wang hopes to use her diverse knowledge of languages to represent Israeli companies in China. The two women belong to one of the smallest Jewish communities in Israel - immigrants from Kaifeng, China - which numbers just 10 souls.

[...]

Read on to learn more all on this. In 2005 I was fortunate enough to meet a former Chinese tour-guide who would show foreigners around about the Chinese Jews who once lived in Kaifeng. He knew Hebrew fluently and definitely put me to shame on my lackluster Hebrew skills.

Bookmark To:

As I’ve noted a couple times about Google China copying Baidu in trying to surpass Baidu to become market leader within five years with dubious efforts in really understanding the Chinese market, Redline China (Pearl Research) conducted a study seeing how aware the Chinese people are about Google:

Based on interviews with the Chinese youth demographic, Google continues to struggle with lower user awareness, compared to Chinese search engine Baidu. These findings are contained in consulting firm Pearl Research’s new report “Baidu vs. Google: A Study of Search Engine Preferences among Chinese Youth.” A sample of the report can be found here: http://www.redlinechina.com/main/images2/SAMPLE_PearlResearch_Baidu_versus_Google_analysis_0801.pdf

It looks like Google continues to struggle in the wrong areas–yes, it is working hard to be better than Baidu (and in many areas it already is), but what Google still seems to not understand is the belief that a foreign company cannot do as well as a domestic one.

Key findings of the report: - Google is thought of as a foreign service which is not as suitable for Chinese searches Our interviews indicate that many Chinese youth chose to use Baidu over Google because they believe Baidu is a domestic product and thus should be better at indexing Chinese content.

When you see results like this, that means its time to start advertising within China to fight the perception through all marketing channels, even in channels that Google has previously forsaken (eg: TV advertising). Look, no matter how much better Betamax was over VHS, VHS understood the market was there in taping the full length of football games rather than having to put in two Betamax’s.

Sometimes superior products or services lose out to a competitor that can capitalize on what consumers actually want. Until Google understand this, it will always be second to Baidu.

Bookmark To:

You would be surprised how often basic online international marketing blunders occurs. My favorite I have heard about so far comes from China SEO Blog:

One of the tings mostly overlooked by advertisers, especially those not based in China and trying to promote their websites in China through pay per click (Google Adwords) is the fact that the Chinese visitors actually might just not be able to visit their websites!

One example should help. Everyone knows about Homestead.com , the popular all-in-one DIY sitebuilder + hosting platform that was quite hot in the early 2000, maybe not that much now as people become more knowledgeable in web design or for selecting a web hosting solution that better suits their needs. Homestead advertise heavily through Adwords and China is one of the markets where their ads are shown. They appear mostly for their own name and many search terms related to web hosting, wed design etc. However, Homestead.com has been blocked in China for the last two or three years at least! This means that they have been spending tens of dollars (or even more, considering that their industry has rather high CPC values) every day for years now, while those who click on the ad could not access their sites and would shut down the browser in a second. Talking about wasting resources.

International marketing requires more than just a copy-and-paste strategy from the domestic environment to the international environment. I am often surprised at how often people believe that even in the online world it is a simple process to take all the same tactics and strategies and apply them abroad without thinking about how local situations can affect your marketing campaign.

Bookmark To:

One the things about coming back from a long stay in another area is seeing things that remind you of that area. After having stayed for a grand total of a year in China, a couple of things still remind me of my time in China:

• On my way to work I sometimes see an old Chinese man sitting on a cement bench smoking and just watching the day go by - I can recall many times seeing tens of old Chinese men doing the same thing in Shanghai. Seemed to be quite peaceful just sitting there watching and having a nice slow day.
• Any time the sun is shining and an umbrella comes out on a city street to protect themselves not from rain, but from the sun - Any sunny day on East China Normal University’s campus would be filled with ’sun’ umbrellas protecting their skin to stay as white as possible; a complete reversal of American culture of tanning.

What other things would remind you of China or other places (either good or bad)?

Bookmark To: