The more I think about it, the more I’m surprised that Google, Yahoo, or MSN doesn’t do this more often… really shows how out of touch the search engines are, how much they hold back innovation, or how pointless Baidu can be with this. David Temple at Multilingual Search notes the current people:

Baidu does a new take on the Google logos. It’s the person(s) of the month which started in November with a Mr. Xu Sandou, a famous soap opera star in China. This month features Yao Ming and Yi Jianlian, two Chinese basketball players that have made it into the National Basketball Association (NBA) in the US. Clicking on the logo leads you to a website that details the person(s) of the month.

Still, I personally think it’s a good idea, although it definitely can be tweaked so as not to always have stupid Britney at the top every month (and maybe it could knock out Hollywood celebrities altogether to give a really interesting perspective on who people search on).