Independent and intellectual thoughts ranging from China, SEO, Analytics, and other international topics
19 Jan
Expanding on my previous post titled: “Has Google’s Growth Peaked?” that dealt with Craig Hordlow’s the concept that Google has peaked due to people getting used to the web and no longer needing Google nearly as much, therefore using other destination sites instead, Sante J. Achille at Multilingual Search finds a survey via TechCrunch by the University of Southern California of over 2000 people.
The survey deals with a lot of issues, but one of them is that 51% of those surveyed trust Google to provide relevant and accurate results, down from 62% in 2006.
My point? That just because Google’s growth peaked, does not necessarily imply people are smarter about the web, there are a variety of factors, and currently my opinion on this is that Google’s results are less relevant, with no new big visual changes (beyond showing its own video images from Youtube). Until I see some good data otherwise, the assumption of the average person being smarter about how to search is yet to be proven in my opinion.