You have a very well-known SEO person, Danny Sullivan of Search Engine Land claiming that it’s the first birthday of the “Google Bomb Fix“. Now, you could call that bad/false advertising by Danny Sullivan or a post that should specifically note that Google fixed the “miserable failure bomb” manually, but nonetheless, I just wanted to point out how even a ‘well-respected’ person within the industry still makes anecdotal claims based purely upon… well, anything but actual facts.

The perfect example that disproves the ‘fix’ on Google Bombing is after the jump…

So I’ve known about this for years before I worked at my current job and essentially if you type in “click here” into Google, the first result that has been there for a long time is an Adobe product page. If you look at the cache, it’s the infamous:

“These terms only appear in links pointing to this page: click here“

Oops! So much for Google actually fixing the Google Bomb. In fact, Google Bombing will never be fixed unless Google stops basing SERPs based on linking and Google Bombing itself can occur from just one single site linking properly if the phrase is unique enough (which is brings me to another topic of many SEOs not thinking beyond what Google tells them, but that’s usually a topical area best left to Graywolf).

You see hundreds of posts across Web Master World that spout a variety of ideas and anecdotal thoughts, but few of these sites actually go into true analysis or statistics to actually test out their ideas. That’s what I believe is strongly missing within SEO, pure cold facts.

And sadly, until that is the case, any new SEO person should get the same public respect as Danny Sullivan–none at all–at least without the facts of some actual hard research (which obviously includes myself). Nonetheless, when you hear someone say that an area has been “fixed” and you see otherwise in hundreds of places, that’s not longer a fix, but a lazy “patch.”