As a major fan of the expected release of Spore, it was interesting to see Google actually promote Spore by noting that games can now utilize Youtube by uploading a quick video:

Enter Spore, the much anticipated game from Electronic Arts and Maxis, which lets players create their own alien creatures, import their creations into the game world, and upload video of their creatures’ moves directly to YouTube from within the game. Additionally, all of the YouTube community can enjoy: Spore’s own YouTube Channel, which will showcase the most popular videos of creatures fans and gamers create.

I am certain this will help increase the visibility and popularity of the game, but I am surprised they didn’t expand on this and noting how this could be used for popular games like World of Warcraft where players commonly put up their own videos.