How aware are you when you focus on something? Click and view the test first before reading on:

The Awareness Test

So the purpose of that link is to always pay attention to your surroundings, and that when you focus too intently on one thing, you can miss something easily in front of you.

How does this apply to SEO or even one’s regular work? Simple: Try not to start with any pre-conceived notions of what the results should be. When you get data handed to you via analytics or other tools, sit and let the data soak in first and see what innovations light up in your brain.

We all often want results to be in our favor, but rather than just quickly reassuring that the keywords for your SEO campaign were right, search and see if anything odd stands out–do some of the long-tail keywords have a common theme? How’s the competition for those keywords? What keywords are oddly missing?

Go that extra step to truly show you can rise above the average person and make an impression for yourself and for your clients.