Saw an article via Wired about PMOG, or passively multiplayer online gaming which by installing a Firefox plugin and by just browsing the web, you essentially are now playing a game ‘passively.’

PMOG is an infinite game built on individual network histories, transforming our web surfing into ongoing social play. With a game head-up display in Firefox, players can bomb each other, wage war over web sites, and lead other users on web missions. Ordinary web sites become caches for items and currency. PMOG fuses an MMO into our WWW.

I must say that the idea sounds enticing, but at the same time realize from an advertiser’s/marketer’s perspective how easily this could be abused by giving or selling the data gleamed from the plugin to other people by noting the sites they visit.

That said, I’d be interested in this a little more if it had a bit of a sci-fi edge to it rather than a more kiddish/Harry Potter feel.