In addition to my previous post on Google looking to become the market leader in China, Google is also looking to surpass Baidu as well. Sinovantage International’s blog states:

According to multiple reports, Google has set up a five years plan to gain supremacy in the search engine industry. To do so, it will need to win market share against the old rival, Baidu.com. In the short term, Google will invest in social networking sites and companies in China, while expanding on its mobile deals.

I think Google has two main issues that needs to be addressed quite urgently:

1-Google.cn is NOT better than Baidu.

2-Baidu offers services that are better than Google’s ones, or that Google just cannot offer (I am talking MP3 search for instance).

I cannot say on whether Google.cn is better than Baidu (I have heard both ways from my Chinese friends), but in terms of offering additional services, they are spot on.

And I have to repeat, Google continues to make mistakes within China that really is not helping them when the deck of cards are already stacked against them as it is.