Independent and intellectual thoughts ranging from China, SEO, Analytics, and other international topics
17 Apr
In addition to my previous post on Google looking to become the market leader in China, Google is also looking to surpass Baidu as well. Sinovantage International’s blog states:
According to multiple reports, Google has set up a five years plan to gain supremacy in the search engine industry. To do so, it will need to win market share against the old rival, Baidu.com. In the short term, Google will invest in social networking sites and companies in China, while expanding on its mobile deals.
I think Google has two main issues that needs to be addressed quite urgently:
1-Google.cn is NOT better than Baidu.
2-Baidu offers services that are better than Google’s ones, or that Google just cannot offer (I am talking MP3 search for instance).
I cannot say on whether Google.cn is better than Baidu (I have heard both ways from my Chinese friends), but in terms of offering additional services, they are spot on.
And I have to repeat, Google continues to make mistakes within China that really is not helping them when the deck of cards are already stacked against them as it is.
3 Responses for "Google Looking to Surpass Baidu"
Baidu simply ripes every idea, feature, and product off of Google. One simple example: if you go onto The Way Back Machine’s website and look at how Baidu’s homepage evolved over the years, you’ll notice what a copy cat Baidu is. I have used both Google and Baidu and I find Google get the information I want and Baidu just returns crap (or in case of image search, semi-pornographic material).
It’s not just Baidu in my opinion, there are many Chinese companies ripping off products from non-Chinese companies; but that’s part of the game for developing nations, always has been in the past. The question is whether Chinese innovation will turn into Chinese inventions when the country fully develops.
I agree to Demerzel:
This is not only going with the Baidu alone, But many search engines in the developing countries are almost copying the things from Google (80) percent, and from Yahoo, Aol, Alta Vista, Crawler, etc. Baidu carries lots of crap as well, when it comes to searches, however, It looks like, Chinese innovations, will really turn and go beyond the inventions, when the country is more developed, more people are educated, there is a freedom of speech, and freedom to indicate.
Lets hope for the best!
Regards
Ayesha