What to do when Chinese citizens want to boycott your company/products:

  • Launch a PR campaign about how Carrefour supports China
  • Begin a sale that cuts prices by a large enough amount to get the Chinese to come and buy

What not to do when Chinese citizens want to boycott your company/products:

  • Begin a sale that cuts prices in half without realizing that the number is 250 (二百五 — the Chinese phrase for idiot)