Demerzel’s Blog - Intellectual Analysis on China, SEO, Analytics, and the Web
Independent and intellectual thoughts ranging from China, SEO, and other international topics
The Mummy 3 and Beijing Olympics TV Spot Ad
Author: Demerzel1 Jul
Bump and Update I (07/02/2008):
Found the Youtube video:
Here I was eating my dinner and watching TV when an ad came on TV that beautifully meshed in The Mummy 3 with the Beijing Olympics for a TV commercial trailer. Now, regardless of what you may think of The Mummy (1 or 2), from an advertising perspective, that was an amazing mesh of two ads into one TV commercial.
The minute I can find the the commercial up on Youtube or the main site, I’ll link to it here.
Well done.
Update II (07/02/2008):
The main site still does not have it and from an SEO perspective–not very friendly.
Bookmark To:
Subscribe to Entries
- WSJ's Best of the China Blogs: July 21, 2008
- 2008 SMX China Speaker
- 4x California Scholastic Chess Champion
Blogroll
Archives
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
10 Responses for "The Mummy 3 and Beijing Olympics TV Spot Ad"
i saw it last night. it was nauseating.
I thought it was AMAZING!!! I can’t believe it’s so hard to find the video on line. I’m sure in a couple of weeks I will be tired of it. As for now, I want to see it again.
Best commercial I have EVER seen. If that doesn’t get an award you know things are rigged. Incredible!!!! Kudos to whoever thought it up and did the work! Amazing work!!!
@Elke
Would have to give credit to both sides for such an amazing symmetry and confluence of work!
This cross-promotion is appalling. It’s an insult to athletes and viewers alike. This is NBC showing the American public just how stupid they think you are, and from the looks of the above comments, they’re probably right.
@P&P
The cross-promotion is actually quite amazing from an advertising perspective–taking in new technology (CGI) to dual promote on something less related to each other.
As for what they think–you’re preaching to the choir. Why else do people drink Starbucks over coffee that’s half the price and tastes the same? Why else do people swear on Coke over Pepsi when blind taste tests show most people cannot tell the difference between them much less the non-brand types. Heck, why do people even care about brand products?
Feel free to be cynical about it, but it works and people (not just Americans) fall for it everyday and will do so for a long time.
@Demerzel: From a business standpoint, I completely agree that this is an innovative and highly effective advertising initiative. This ad is going to be everywhere. Movie theaters, theme parks, airplanes, and 4,700 NYC taxi cabs.
I am debating the “taste” of this ad and citing a specific example of how corporate America views its public. These athletes didn’t ask to be poster children for a terrible movie. The ad strips them of their dignity on some level. As an amateur athlete and a professional advertiser, I can assure you that a line has been crossed.
I think your and my opinions are in line with one another but we may be coming at it from different angles.
@P&P: No one gets asked to be poster children for anything anymore. You want to keep one’s integrity? Either stay out of the public or get a good lawyer with some luck.
It’s fascinating to see such a difference in how people view privacy from the 1970s to today, there’s been a stark contrast that makes me wonder just where things will go. 3001, perhaps?
You’re right though, we are coming from different angles, although I don’t see it as a fault of corporate America.
Loved the commercial. So much I started looking for it all over the internet this morning because I erased my program with it from my DVR.
Thanks Demerzel. The open forum debating one’s opinion of the commercial is great. Here’s my take.
It is a fantasy-based film meshed with the fantasy, for the majority of us, of being an olympic athlete. The parallels of the fantasy and the challenges faced by both stories, created with energy and intensity speaks to the creativity in the art of sport and the art of film making. The commercial also speaks of corporate interests, aka the money making machine, of all parties including the movie industry, the olympic council and the athletes who may have agreed, or are contracted, to allow usage of their likeness. They all have a common goal - success, be it money, fame or a place in history. Hey, the movie isn’t even out yet. Who are we to call it a terrible movie. Who knows maybe it will be a terrible Olympic Games as well. Will the French be there? Will the games open more dialogue about Tibet?
The commercial is only a vehicle to promote - the movie and the games.
Creative parallel, excellent editing, great promotion. Hope I remember the movie and at least the names of 3 athletes, from any country. Can anyone say Nadia.
[...] Lastly, even many of the commercials have been geared towards China and the Olympics, providing very relevant ads that I think play very well to the audience watching. These relevant ads do far better when I actually enjoy watching them because they are interesting! Many of these ads have been very memorable including the Beijing Olympics Mummy dual TV commercial. [...]
Leave a reply