I had wanted to do an in-depth post on noting what you could do with Google Adword’s new ability to show actual search numbers, but All Things SEM did a fabulous job of the ideas that ran through my head when I heard about this news.

Instead I’ll just remark that there are two important types of people humans listen to: The Pessimist (seen here as Smackdown) vs. The Optimist (seen here as All Things SEM).

The Pessimist takes the news of Adwords showing search numbers by beginning in this way:

The problem is, however, that those numbers are meant for people doing research into PPC traffic. The numbers shown have very little to do with what people actually search on using Google.com.

Often times they will claim the mantle of “Realist” insisting that the Optimist is naive in the approach. Yet, the instinctual drive towards thumbing down new information limits the boundaries of what is possible.

The Optimist takes the news in this way:

More Accurate Data

Better Upfront Planning

Click Through Rates for SERPs

Title and Description Testing

Improved PPC and SEO Synergies

The Optimist takes down ideas and creatively comes up with new possibilities to test and use in order to create new opportunities and improve upon existing campaigns. Yes, sometimes that leads to wrong paths and errors, but without trying and testing, then you are left with a stagnant campaign.

I prefer to take the path of creativity and new ideas rather than shooting down new possibilities and thus why All Things SEM goes into my RSS feed. You want someone who sits down and thinks of all the possible ways to work with and use new data rather than throw it to the wind.