Word has already spread around about the upcoming seven new features for Google Analytics that is sending the web analytics and online advertising world abuzz. The seven new features to be added are:

1. User Interface refresh for easier dashboard control
2. AdSense integration into GA
3. Advanced visualizations: Motion Charts in five dimensions
4. Custom reports that can cut across multiple accounts
5. Advanced segmentation for simpler and deeper data analysis
6. The Google Analytics API for large data pulls
7. Automatic importing of AdWords cost data into Urchin

Rather than rehash each aspect, I will consolidate the best around the web about what Google has produced with these remarkable new features below:

User Interface Refresh:

[The] tabular layout of accounts is new, and very helpful. If you’re an agency, or a large company, you probably have access to multiple GA accounts. This layout makes it easy to identify performance at the account level.

Key to the new layout is the addition of metrics. Available metrics in are:

• Visits
• Time on Site
• Bounce Rate
• Completed Goals

One column actually does a date comparison. Choose one of the above metrics using the drop down at the top of the column and a simple date range using the buttons at the top right corner of the screen to determine how said metric has changed over the past day, week, month or year.

AdSense Integration (in private beta):

More detailed reports and opportunities to enhance performance and continue with on-going optimization.

Motion Charts:

Part-cool, part-crazy, this amazing tool allows you to see data in 5 dimensions! Data can now be visually displayed on the traditional X and Y axes but there’s also additional time, color, and size dimensions! The Motion chart is extremely useful for spotting peaks and valleys in data and identifying areas which should be analyzed deeper. While it comes with a slight learning curve or adjustment to get yourself familiar with the interface and how to best use the 5 dimensions, there’s no other tool that will give you this type of insight.

Custom Reports:

Many of us would like to create their own reports with their own key metrics and don’t want to be limited to the default reports in GA. This feature is quite user-friendly and allows you to drag-and-drop to create all kinds of reports!

Advanced Segmentation:

Advanced segmentation is a new feature in Google Analytics that lets you segment all data in a profile. […] We now have an incredibly powerful segmentation tool that we can use to identify which segments of our traffic are performing and which are not. This leads to more analysis on the under performing segments and (hopefully) increased site performance.

Google Analytics API (in private beta):

According to Google, the API is in private beta. […] Once the API is rolled out, expect some very creative custom reporting and very useful third-party data integration.

Automatic Adwords Integration with Urchin:

No need to have to rely on another team member or client to bring all the data together; now it should be integrated automatically.

If you’re looking for tips or ideas, I would normally provide that here, but will instead strongly suggest you literally read each and every line over at Avinash’s analytics blog to jumpstart the creative juices. The downside is that I’m going to have to redo a lot of my setups now that I’ve put a lot of time and energy into, but at least the advanced segmentation is retroactive!