http://www.micahfk.com/blog/2008/11/03/nucomony-social-media-web-analytics/ Independent and intellectual thoughts ranging from China, SEO, Analytics, and other international topics Sun, 14 Mar 2010 18:26:08 +0000 http://wordpress.org/?v=2.7.1 hourly 1 http://www.micahfk.com/blog/2008/11/03/nucomony-social-media-web-analytics/comment-page-1/#comment-3325 Social Media Marketing Analysis - Demerzel's Blog Fri, 05 Dec 2008 06:56:25 +0000 http://www.micahfk.com/blog/?p=482#comment-3325 [...] If you are trying to generate revenue directly from social media, stop. In fact, you have a greater chance selling those products that “protect” you from electromagnetic radiation than generating revenue directly from a social media revenue campaign. People just do not want to be disturbed or marketed directly in their niche social media club. All the analytics data continues to show that anyone coming from these sites have the greatest bounce rate and lowest time on site from any other marketing channel. The time and effort it takes to “infiltrate” a social media networking or build something for social media will rarely, if ever, be made up in revenue directly from these sites. Indirect revenue, is a whole other matter, but will often lack the analytical capacity to track (exception potentially being about my article on Nuconomy and Social Media Analytics). [...] [...] If you are trying to generate revenue directly from social media, stop. In fact, you have a greater chance selling those products that “protect” you from electromagnetic radiation than generating revenue directly from a social media revenue campaign. People just do not want to be disturbed or marketed directly in their niche social media club. All the analytics data continues to show that anyone coming from these sites have the greatest bounce rate and lowest time on site from any other marketing channel. The time and effort it takes to “infiltrate” a social media networking or build something for social media will rarely, if ever, be made up in revenue directly from these sites. Indirect revenue, is a whole other matter, but will often lack the analytical capacity to track (exception potentially being about my article on Nuconomy and Social Media Analytics). [...]

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