I wanted to ntoe in a separate post to keep in mind that everyone is human and that mistakes are made at some time and place. Even the best at Microsoft can make a simple mistake and accidently indirectly support blackhat SEO tactics in search that are against their own search engine.

At the same time, you will find mistakes happening on the other side with agencies not properly putting in their information properly to run a campaign. Case in point, just a minute or two after I wrote about Microsoft, I noticed the following AdSense image on my website:

The green box highlighted shows that the agency for ABC (or internal team) accidently let this one go out into the public without noticing. Even more hilarious is that Google’s AdSense team did not automatically catch this either! Clicking on the link regardless goes to an error page which apologies to the team who “made” this, but I had to click to see if it went anywhere.

So the moral of the story? Everyone is human and mistakes happen, so be kind, rewind, and apologize when you mess up.

Except for us SEOs, we never make a mistake. *winks*