Lenovo, a Chinese computer brand that bought out IBM, seems to be a big fan of social media campaigns that has been backed up by the recent success of its Lenovo S10 that I mentioned previously.

This time around, Lenovo is embracing the sci-fi fan base of the Trekkies for the newest Star Trek movie that will be coming out in May 2009. I ran across the ads on Facebook about a week or so ago, but for whatever reason when I clicked on the link, the resulting page was blank. I tried again today on an ad that look as the following:

Ironically, I was not interested in purchasing a new laptop as much desktop provides all that I need at this point, but was more interested to see how the “Star Trek” Lenovo laptops looked. Suffice to say, it is a Thinkpad/Ideapad and that means ugly, RECTANGULAR, and no sense of StYlE.

Personally, I would have recommended using the money to build a better laptop with a sci-fi look rather than a viral campaign, but regardless, let me tell you what they did.

As you may have noticed with the Facebook Ad, it talks about the Lenovo Ideapad, but when you hit the page, the first computer they show is a Lenovo Thinkpad. It is minor, but thought I would mention that regardless. In any case, there are some sweet sweepstakes you can sign up for called the Intel Lenovo Seek New Frontiers Sweepstakes where you can win an Ideapad or a really sleek Star Trek messenger bag. There are even greater prizes later on in 2009 with going on the zero gravity flight or showing up for the premier of the Star Trek movie.

If you are not a fan of signing up to sweepstakes, feel free to play the really easy four questionaire (that gives you the answer anyway if you answer incorrectly) to get a nice Star Trek background desktop image.

Once you are done having fun there, head on over to the Intel viral Starfleet Shipyard site to trailers, desktop backgrounds, the USS Kelvin, character snapshots, and much more.

Man, how I wish I could have worked on a Star Trek buzz campaign.

Freebie–here’s a picture of a Beta Quadrant alien called a Monchezkian (I’ll let the canon concept of a Beta Quadrant alien in Star Fleet aside for now):