If your first thought of President Barack Obama’s new White House website change is the above title of this post or even a “Wow! That looks nice,” it is time to update the look of your company’s website. Within an hour of Obama’s inauguration, the White House website underwent a whole site redesign to look as the following:

White House Website Design

The site redesign is not perfect (I am allowed to have some quibbles) as it could have some stronger call-to-actions, SEO, etc., however, considering this is a government website, the design is very well done.

This only raises the bar for full-service interactive advertising agencies dealing in creative, heurestic analyses, and SEO all around, I will attest to that.

Oh, and the site is using WebTrends:

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I wonder if Web Analytics companies have to go through the same bidding process as contractors do?