Explaining the Path to Google Penguin in Charts

Penguin confusion

To help illuminate the path Google has taken against unnatural link profiles, below is an explanation through charts (and some text) of how backlinking has changed and how Penguin attacks against sites seen to be violators of Google’s webmaster guidelines.

Please note that below is a simplification of that timeline as well as a simplification of how Penguin works. It is not meant to be an detailed working of Penguin but an illustrative example to train your thoughts around what Penguin is doing and why.

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Why SEOs Still Focus on Backlinks

 SEOs high focus on building links

To the point: SEOs focus on links due to it still mattering the most, both historically and presently, as a way to numerically show the progress of SEOs’ work. It’s also one of the few areas of SEO that require a continual input of work versus one-time optimizations or trainings to other team members.

This post inspired by the continual push towards limiting SEOs on over-emphasizing on links: http://www.mattcutts.com/blog/guest-blogging/

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Utilizing Google Plus as a Business Tactic First

Business utility of Google+

Rather than taking a strategic level of what one should be doing on Google Plus from a long-term perspective, I wanted to jump into some quick implementations that should be done first over anything else that I have seen recommended when utilizing Google+. The below tactics are quick wins for your business that don’t require huge resources to build up a social base or bandwidth with interaction on Google+ itself.

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Google’s Machine Learning to Mimic Human Pattern Recognition

Google’s Algorithm Goal is Human Like Perception

Google's plan to mimic human perception in its algorithm, six pack and allImage Credit: Wikipedia

With the advent of Panda followed by the Penguin algorithm, Google changed from a strict algorithm of inputs and outputs into a company that believes machine learning is the path for a continually improved search engine. Google wants its algorithm to perceive the world as humans do, even if that means introducing false positives or negatives. What this means and the implications I delve into further below.

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Should Unnatural Content Be NoIndexed From Google?

The Logical Extension of Unnatural Links

Unnatural ContentImage Credit: Enveritas Group

Unnatural links have become an obsession of Google and the SEO industry for 2013, particularly with a larger emphasis on anything that might come across as overly focused on SEO tactics that try to just get links.

If Google continues down the path towards declaring any kind of marketing link as an unnatural link, then should Google not take the next logical step and declare all marketing content, from Press Releases to Blogger Reviews, forms of unnatural content that should never show up in Google’s index?

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How to Properly Analyze SEO Correlation Articles

The Place for Finding SEO Correlation Issues

A simplistic view of ranking in SEO

Updated 8/21/2013!

As the number of articles that try to publish findings grow in conjunction with the increasing complexity of Google’s algorithm, I’ve found the need to put together an ever-expanding article on how you can determine if any of the correlation articles you read violate basic organic data analysis. You can get a quick peak for my past views having presented at SMX East on this topic.

The list you find below is my reference place (and hopefully yours) for determining good versus bad SEO correlation articles. Please feel free to add more in the comments as I expect to continually find more issues around future correlation studies.

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Data Marketing Reads of the Week

SEO Data Focii

  • Crawl Optimization by AJ Kohn: A technical SEO post on the importance of crawl rate optimization, an area that a lot of SEOs often miss out on for their website. Crawl logs are important to know what pages are popping up that shouldn’t be crawled, particularly 404s!
  • New Spam Technique Overwhelms Google by Michael Martinez: Wish this article delved more into how Google could draw the line between updating an article around the latest information and making ‘non-update updates’ even by larger companies such as the New York Times. Too often it’s a “Well, if you’re not quality enough, you should be penalized.” The question should be: How does one determine (via an algorithmic process) when a quality site does a ‘non-update update?’

Organic Marketing Data Focii

Why Chasing the Algorithm Matters More Than Ever

The Quick Summary

algorithmic marketing

The big data revolution has arrived and those choosing to forgo the tools to analyze what works will continue to fall behind. As more SEOs help to highlight past algo changes, a function of chasing the algorithm, they are contributing to stopping rumors of what you should incorrectly do for your website. Furthermore, given that the UX on your website (local) may differ on Google’s (global) scale, should you not know what works best for your users?

Given that Google asks you to do more than just building a valuable site by focusing on cleaning up links you never purchased, one must remember Google is not perfect having to ask for help from SEOs in noting when their algorithms break. As such, it’s your duty, as an advanced SEO, to chase after the algorithm in order to provide the best SEO marketing for your business.

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